How to Use Hubspot Email Marketing | Pricing, Review & Features

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Hubspot is an email marketing service that helps make sure that your business stays at the top of its game. Find out the ways this software can help your blog or online business, and learn what to expect from the service in this article.

What is HubSpot Email Marketing?

HubSpot Email Marketing is a powerful marketing tool. In the sense that it lets you create and send automated email newsletters, campaigns, and notifications to your customers.

You can use it to keep your customers up-to-date on your latest products, services, and news. Plus, with HubSpot Email Marketing, you can track the effectiveness of your campaigns.

Moreso, notifications by getting detailed email conversion data.

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Why Should Organizations Look at HubSpot Email Marketing?

Organizations should look at HubSpot email marketing because it is an effective way to connect with customers and drive engagement. Email marketing has been proven to be a powerful tool for generating leads and driving conversions.

Additionally, email campaigns can be tracked and analyzed. This is done to determine which tactics are working best. This information can then be used to fine-tune future campaigns.

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What is in it for You?

HubSpot Email Marketing is one of the most popular and effective marketing platforms out there. It allows you to easily create, send, and track email campaigns.

As well as get insights into how your customers are responding.

Key Features

Here are some of the key features of HubSpot Email Marketing:

  • Email Analytics: See how your email campaigns are performing. Track important data such as open rates, clicks, and unsubscribes.
  • MailChimp Integration: Easily add emails to your MailChimp account to drive subscribers to your website or blog.
  • A/B Testing: Test different content, design, and layouts for your email campaigns. This way you can find out which works best.
  • Automatic Campaign Creation: HubSpot Email Marketing creates beautiful and effective email campaigns for users without requiring any input.

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When to Use HubSpot Email Marketing

There are specific times when using email marketing is the best strategy for your business. Here are five guidelines to follow when using email marketing:

1. Send content that’s relevant to your audience. Ensure your email messages are tailored to the interests and needs of your customers.

2. Use email content to drive engagement and conversions. Keep your emails interesting and interactive by including engaging images, videos, and links. Use open rates and click-through rates (CTRs) to measure the effectiveness of your email campaigns.

3. Be consistent with your messaging. Be sure to use the same language and branding in all of your emails. This will help reinforce brand consistency and build customer loyalty.

4. Automate as much as possible. Setting up automated Email Marketing Automation (EMA) can save you time and make your email campaigns more efficient. EMA platforms such as MailChimp offer a wide range of helpful features, such as automation of contact forms, tracking of leads, and more.

5. Test different strategies before committing to a full campaign rollout. A little experimentation can go a long way in determining which email marketing strategies are most effective for you and your customers.

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How to Use Hubspot Email Marketing Software

There are many features available in Hubspot Email Marketing Software. So it is important that you use it correctly to get the most out of it.

The first step in using Hubspot Email Marketing Software is to create your campaigns. You can create email campaigns for your website, blog, or any other marketing channels you use.

Once you have created your campaigns, you will need to set up your email addresses. You can add email addresses from different sources. Such as your website, social media accounts, and customer databases. Then set up permission levels for each user so they can access the content in your emails.

Given you have set up your campaign settings, it is time to start sending out emails. You can send out emails manually or schedule them to be sent at certain times. One can also set up triggers so that emails are sent when specific actions are taken, such as when a visitor opens an email or clicks on a link.

To track the performance of your campaigns, you can create reports from the campaign dashboard. These reports are useful when looking at a variety of metrics broken down by campaigns, such as total opens and clicks.

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Hubspot Email Marketing Pricing

When you first sign up for HubSpot Email Marketing, you have the option of choosing a Basic plan that starts at $5/month. With this plan, you’ll receive unlimited email addresses and 500 subscribers.

If there’s a need for more email addresses or subscribers, you can upgrade to a Plus plan that starts at $10/month. This is for an extra 10,000 addresses and 2,500 subscribers.

Need even more email addresses and subscribers; then you can choose a Pro plan that starts at $25/month for unlimited addresses and 25,000 subscribers.

There are also the premium features such as automated content creation, priority customer service support, and integrations with other platforms.

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Thank you for reading our Hubspot email marketing guide. Now it’s time to start building your own amazing email campaigns today!