Facebook Pay is an easy, secure payment method that’s free for consumers and businesses. It is a payment method available to all customers who use Facebook.
This service can be a huge benefit to your business. Here’s what you need to know about Facebook Pay.
How Facebook Pay works
Facebook Pay is a payment method customers can use to buy your products. Facebook users who want to use Facebook Pay start by adding their payment, shipping, and personal information to the Facebook app.
Then, when they buy your products on social media or your business website, they can choose Facebook Pay at checkout. To get started, you’ll need to add the Facebook Pay option to your company’s website.
Any customers who use Facebook can automatically use Facebook Pay while on Facebook, Instagram, Messenger, or Portal. The process is seamless as long as users have their debit card, credit card, or another payment option stored in their Facebook account.
To use Facebook Pay, customers check out, indicate they want to use Facebook Pay and enter their PIN to complete the transaction. Users can also opt for biometric identification methods in place of PINs. Either way, with Facebook Pay, customers don’t have to enter their payment card number for every transaction.
For small business owners, Facebook Pay works just as simply. It integrates seamlessly with most payment processing and e-commerce platforms.
Since customers only need to be logged in to their Facebook profiles to use Facebook Pay, online payments become much more efficient. No more entering payment information and addresses.
A click or two is all it takes. Customers can use this payment service to buy almost all types of goods and services.
Why Facebook Pay
Here are some great reasons to set up this feature for your business:
A greater number of potential customers
As revealed by data, 46% of customers view mobile wallet use as highly important when they shop. With Facebook Pay in place, your business may appeal more strongly to these customers. After all, since the Facebook App stores a user’s credit and debit cards, it’s essentially a digital wallet.
Faster checkout for customers
It’s more user-friendly and less tedious than entering payment information and addresses into a form. If your checkout process is especially user-friendly, your reputation might become stronger, leading to an increase in brand awareness.
Customers can buy from you on social media sites
You need to do all you can do to ensure a faster checkout process for your potential customers. This could include making checkout available the moment customers see your products on your social media pages.
With Facebook Pay, you can do precisely this. You’ll be able to turn your social media pages into rapid payment services.
An avenue to add another payment option to your website
This is an opportunity to add another payment option to your website. It gives your customers options to choose from when trying to make online payments.
It is free to use. Some payment platforms will charge you pesky fees that quickly add up.
Most payment platform has almost the same business models so the free option has a clear advantage.
How to start using Facebook Pay
Accepting payments here is easy, and so is setting it up. All you need to do is sign up via Facebook.
Before you do, you should probably have a Facebook shop, a PayPal account, an active presence on Messenger, and a credit card processing account.
With all these pieces in place, you can link this feature to your Facebook shop, and to your website if applicable. Your customers will see the option to use Facebook Pay during their checkout process and can complete their purchase with just a few clicks.